Winchester City Council is working with Southern Entrepreneurs to provide a workshop to help food businesses make the most out of social media.
The workshop will take place on Tuesday 7 February from 9am to midday at The Workstead in Kings Worthy, near Winchester.
Local restaurateurs, café owners, takeaways and food stall operators can gain an understanding of which social media platform will work best for them, learn about engaging with their local population and find out how to encourage and respond to reviews and offer deals which are exclusive for social media followers. Delegates will also learn how to collect email addresses to keep in contact with their customers.
The training is being provided as part of the government’s Better Business for All programme, which Winchester City Council is following to improve the way services are delivered.
David Ingram, Head of Environmental Health and Licensing at Winchester City Council, said:
“Through the Better Business for All programme our environmental health officers will be able to signpost businesses to support, training and advice during their routine assessment visits.”
Cllr Steve Miller, Winchester City Council’s Portfolio Holder for Economy and Estates, added:
“Marketing and social media are important considerations when running your own business, particularly as sites that rely on user-generated content, such as TripAdvisor, are becoming increasing popular with residents and visitors alike. We are looking forward to a flurry of social media activity from Winchester’s food businesses.”
Naomi Beamish, Co-owner from Forte Kitchen, added:
“Social media is so important for any business but especially a food business where you can create so much content and great imagery. It’s made it much easier to connect and engage in conversation with our customers. Not only do we share our imagery and news using social media but many people who come into the restaurant take pictures of their own to post on their own social media networks and share with us. Being able to see your business through the eyes of the consumer is an invaluable experience.”
Delivered by experienced marketing and social media consultant and trainer Jane Buswell of Business Fulcrum Ltd, this workshop is bound to be popular. Spaces are limited and will be allocated on a first-come, first-served basis. The cost, which is subsided by Winchester City Council, will be £25 if booked before 31 December 2016 and £35 if booked after this date. To book your space visit: www.southernentrepreneurs.com/Training/5283-/SOCIAL-MEDIA-FOR-CATERING-BUSINESSES–WINCHESTER
To find out more about the government’s Better Business for All scheme visit www.gov.uk/government/publications/business-regulation-better-business-for-all
