Traditional marketing is broken. 44% of direct mail is never opened and Google search engine optimisation (SEO) doesn’t work like it used to.
In the digital economy, your buyer is in control. They make 88% of their decisions online by searching for relevant content that offers a solution to their problem. This is inbound marketing and sales.
Join Resourceful Marketing on Wednesday 21 February 2018, from 5.30-7:30pm at the Winchester Business Centre to find out how to optimise your lead generation with inbound marketing.
During our presentation, we’ll show you opportunities for you to improve your organisation’s lead generation, for example:
- Benchmark your website performance and how to improve it
- How SEO is now measured on engaging content not keyword repetition
- The importance of understanding your buyer’s journey and aligning your content to it
After our presentation, we will also have our team of sales and marketing experts available to answer any questions on a 1:1 basis.
To book, please email Paul Spencer or call the office on 01962 841000
Wednesday 21 February 2018
Winchester BID Office: 10 Parchment Street, Winchester, SO23 8AT
Resourceful Marketing provide inbound marketing, inbound sales and business consultancy services to the B2B and B2Csector, and are Winchester’s first HubSpot Gold Partner. HubSpot is an all-in-one inbound marketing and sales software (social media, blogging, emails, CRM).