Winchester BID has been established for over a decade and is seen by policymakers as the voice of the city centre business community. The BID is therefore a valuable tool for local businesses to utilise, acting as a collective voice to influence and inspire change and secure a stronger future for the city.
Influencing the Agenda
The BID regularly provides comment on major city centre developments such Central Winchester Regeneration and Station Approach. We will continue to listen to feedback from BID members and always aim to provide a balanced view of business needs and requirements as both these developments progress. We also comment on other consultations and issues which impact city centre businesses such as the Local Plan, Business Rates, City of Winchester Movement Strategy and Parking Strategy, among others. The BID also often acts as a business conduit for utilities investments and a recent example is the use of the BID’s office as a drop-in centre for businesses to seek advice during the upgrade of the power network in Jewry Street. Please contact us to pass on your business views: firstname.lastname@example.org.
Mapping Customer and Client Journeys
We have installed footfall and foot-flow sensors across the city centre which provide data which can assist businesses and help to inform inward investment decisions. We also aspire to become a digitally connected city, exploring advancements in technology to enhance the users experience and provide better access to the city and management of the streets. Click here to view Monthly Footfall Reports.
Parking and Access Management
Park Winchester is the BID’s parking app, which was created to help alleviate parking problems in the city. An investment made in 2016 and match-funded by Winchester City Council allowed accurate parking sensors to be placed on the city’s central car parks and Park and Ride sites. This real-time data is fed in to the app, which allows users to find a car park with spaces available. The app is free and available on iOS and Android devices. We will continue to look at new initiatives to help make travelling into the city centre easier and will continue to provide comment on the City of Winchester Movement Strategy and the Parking Strategy.
The quarterly Business Barometer provides vital intelligence on current and future trading outlooks and helps us to better understand trends, comparing our progress with similar destinations and understanding how particular events impact city centre businesses. We have conducted this survey since 2011, which allows us to analyse how patterns and trends have changed over time. Click here to view the Business Barometer Reports.
In 2018 we published a separate research report focused on the retail sector in Winchester entitled Best Performing Retailers. In 2020 during the Coronavirus (COVID-19) crisis we launched the Kind Words Newsletter offering ideas for helping businesses through the pandemic and beyond.
Town Centre Audits
The BID organise perception surveys to evaluate the success of town centre management, including cleaning, ease of parking and safety. We will continue to organise regular surveys and share the data with relevant parties, such as the local authorities and Hampshire Constabulary to influence improvements in operations.