Promoting Winchester is a key delivery objective of the BID. We aim to raise the profile of Winchester as an excellent location for modern business and a quality destination for consumers, residents, employees and visitors.
We will continue to:
- Promote Winchester as a vibrant and cultured city in which to shop, work, live and visit
- Increase the promotion of Winchester as a thriving environment, in which to do business
- Communicate and engage with BID levy payers on events, projects and services
- Develop the View Winchester digital platform, which promotes all levy payers
- Raise the profile of key areas in the city with the use of targeted, cross-channel campaigns
- Increase footfall by organising key events in the Festivals in Winchester programme